Geothermal Heating & Cooling: Brandon's Choice! To be completely honest, let's put it this way: more and more Brandon residents are coming to the same conclusion that geothermal is the most effective heating and cooling choice. And we're helping them see that. We're BC's Heating and Air. And we understand all about the advantages of geothermal heating and cooling. After all, we've been putting in and servicing geothermal systems for years. Why are more people switching to geothermal? To start with, Brandon is located in a region with ideal soil conditions for geothermal installation. We've also got the kind of changing temperature extremes that let a geothermal system demonstrate its year-round comfort capabilities to best effect. Consider the savings, too. Our Geothermal Savings Calculator can give you a good idea of what they'd be for your family. Learn more. Contact BC's Heating and Air, your Brandon, Mississippi geothermal authority.